FOR BRANDS AND COMPANIES
Providing value while delivering results you can trust
Brands and companies looking for high quality data and insights to fuel their business decisions will find a dependable partner in McFarland Insights & Innovation.
By leading on project planning, advising on best practices and recommending gold standard methodologies, McFarland Insights & Innovation can guide you through the consumer research process - no matter how experienced you may be.
Brand and Company Services include:
Attitude and usage tests
Concept testing
Concept design and creation
Diaries and journaling
Focus groups
In-depth consumer interviews
Innovation and brainstorming workshops
Menu innovation
Online communities
Pricing studies
Product optimization studies
Satisfaction studies
Surveys, polls, questionnaires to identify consumer behaviors
Strategy Planning
Trend analysis
And more…
Offering a full service approach to research, every proposal is optimized for value - balancing the client's budget while maintaining research integrity.
From project kick off to delivery of results and recommendations, McFarland Insights & Innovation provides value while delivering results you can trust.
INDUSTRIES SERVED
McFarland Insights and Innovation proudly supports a wide variety of industries and categories, including both B2B and B2C organizations, as well as local and small businesses.