FOR RESEARCH AGENCIES

Partnering in the name of client success

With expertise in both qualitative and quantitative methodologies, McFarland Insights & Innovation can offer support to agencies looking for help with any consumer research project. 

With a reputation for being dependable, agencies can trust McFarland Insights and Innovation to support them with specialized skill and professionalism.

Research Agency Services include:

  • Full service qualitative research (IDIs, Focus Groups, or Online Communities)

    • Project management and design

    • Discussion guide and screener writing

    • Respondent management including recruiting, screening, scheduling, incentivizing

    • Moderation of sessions or activities 

    • Analysis and reporting

    • Client presentations of results

  • Full service quantitative survey research

    • Survey flow and question design

    • Respondent management including panel management, screening and incentivizing

    • Data analysis, reporting

    • Client presentations of results

  • Ethnographic observations

    • Project management and design

    • Analysis and reporting

    • Client presentations of results

Partnerships, big or small, are welcome. Together, we can tailor the level of collaboration to include full outsourcing, white labeling, slotting into an existing research team, or just lending a quick helping hand. 

McFarland Insights & Innovation can support agencies in delivering high quality research output in the name of client success.