OUR POINT OF VIEW

  • A person stacking colorful wooden blocks in a tower, with a focus on their hand and the blocks against a vibrant indoor background.

    The case for stacking qualitative and quantitative research methods

    Navigating today’s changing consumer and uncovering a deeper consumer understanding

    Read It
  • Laptop on a wooden table displaying a neon sign that says "You Are Here"; in the background, there is a fireplace and various decorative items.

    Increasing Survey Response Rates Using Push-Pull Strategy

    6 ways to reduce drop out by minding User Experience

    Read It
  • A woman standing on a rocky beach at sunset, arms outstretched, with the sun shining brightly behind her.

    Understanding Two Types of Survey Respondents

    Treat these respondents right to optimize survey response rates and data quality

    Read It
  • A single tree with yellow leaves growing on a small rock in calm water, with its reflection visible.

    Cultivate Good Survey Karma

    Why taking surveys is just as important to your research as writing them

    Read It
  • A closed door with an exit sign above it and an emergency exit sign on the wall to the right.

    Be Sure You Aren't Asking Unanswerable Survey Questions

    How to make every question answerable to all participants

    Read It
  • A brown dog with one ear up, sitting on the ground in front of a white door, raising one paw as if waving or scratching.

    Writing A Great Survey: Answer These Three Questions For Yourself First

    These 3 questions will help you uncover *why* you’re writing the survey and lead you to focused, actionable results.

    Read It

Ready to engage with the voice of the consumer?

Find out how McFarland Insights & Innovations can help you better understand your consumer with a free 30-minute consultation

Get started