AN INSIGHTS DRIVEN APPROACH TO INNOVATION

Discovering actionable insights that empower businesses to offer products and services that consumers will love

HOW WE CAN WORK TOGETHER

Best in class consumer research and innovation consulting

McFarland Insights & Innovation provides brands and companies with insights into their target audience’s needs, behaviors, and attitudes.

Offering actionable recommendations and consumer insights by going directly to the source.

Bringing the consumer's voice to the table allows businesses to launch better, more relevant products and services, providing specialized solutions that meet consumers' needs.

WHO WE WORK WITH

McFarland Insights & Innovation works with brands, companies, and other research agencies.

FOR BRANDS AND COMPANIES

Offering a full service approach to research, McFarland Insights & Innovation takes pride in tailoring a solution that fits the client’s budget while maintaining research integrity. 

Providing value while delivering results you can trust

Discover how we work with brands

FOR RESEARCH AGENCIES

Research agencies seeking project support can turn to McFarland Insights & Innovation for partnerships, ad hoc collaboration or just a quick helping hand.

Partnering in the name of client success

Find out more about agency collaborations

Tailoring the approach to every client's specific needs, offering expertise in numerous industries and categories.

See the industries and categories we serve

WHAT CLIENTS SAY

  • Jenna did a fantastic job moderating qualitative interviews to bring some consumer segments to life. It was a big ask (18 hours of interviews, recruit spanning both panel and customer respondents, requiring a typing tool to identify segments). Jenna far surpassed expectations across all phases of the project, including: - The drafting of the discussion guide - Executing the interviews - Client interaction inside and outside of the interviews - Distilling the insights in a comprehensive, yet easy to understand way, that truly impressed both me and the end client.

    Mike A. | Founder, Halsted Strategy Group

  • I'm a firm believer that "you get what you pay for" and she provided an incredible amount of value far beyond her competitors. Hire her!

    Mike A. | Founder, Halsted Strategy Group

OUR STORY

McFarland Insights & Innovation began as a way to make quality consumer research more accessible to all businesses - not just the big guys.

In her 10 years of corporate consumer research, Jenna saw how any business, no matter its size, can benefit from robust consumer research.

This turned into McFarland Insights & Innovation, a woman-owned, custom consumer research firm with expertise in qualitative and quantitative methodology.

Ready to engage with the voice of the consumer?

Find out how McFarland Insights & Innovations can help you better understand your consumer with a free 30-minute consultation